Tuesday, October 5, 2010

Why we buy what we can wear !

“Shopping is a sure shot way to conquer depression” They say.

Isn’t this an understatement! Whether I’m elated or in low spirits, shopping never ceases to spread its magic. What else would explain the assorted colours and designs of attires that command a respectable share of my wardrobe space.

I love browsing through artistic – antique and contemporary home furnishings.  I often stroll into book stores and don’t think twice before buying a book or two. I end up buying more than thrice of what my grocery list indicates. Despite being a compulsive shopper for all kinds of things available in the marketplace, why is it that apparels invariably capture a major share of my shopping bags! Well, not just clothes, anything that can be ‘worn’ falls into the same category – be it clothes, accessories, footwear, bags and even cosmetics. Why does this act of buying ‘satisfaction’ and ‘happiness’ result in purchase of stuff that is carried by my physical self?

Every piece of clothe or accessory that I adorn, gives me a different look, and can give me an ‘instant makeover’; the permutations renewing my old self. A pair of high heels that can make me three inches taller in a flash seems to carry a better proposition as compared to yogasanas that promise to increase my height and posture if practiced regularly for a year. Buying a dress that conceals the extra fat I have gained seems a better bargain than sweating out the extra kilos in the gym for two months. And, if the claim of two-tones-fairer-skin-in-one-week works for me, why bother getting into the schedule of applying home remedies that have to be repeated for over a month!

A new set of cushions too can give an instant makeover to the living room, then why is it bought less often than the things that are worn? Well, you can’t take your home everywhere you go! If it’s a change then it must show! Things that are worn ‘belong’ to you, and the pictures in your facebook profile can very well validate that, and reach a larger audience! What you wear is a reflection of your attitude, and what better way than ‘wearing’ your mood to let the world know of the various facets of your self.

Not surprisingly, one of my favourite buys is a T-shirt that reads ‘Shopping is better than Rehab’. After all, it lets me express my belief.

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